Case Study: Commercial Vehicle Training Association boosts media exposure and advocacy impact with JoTo PR

Commercial Vehicle Training Association earns 36 media placements in 2 months with JoTo PR

The Commercial Vehicle Training Association (CVTA), the largest association representing commercial truck driver training programs in the U.S., faced a critical challenge when the COVID-19 pandemic forced the shutdown of state licensing facilities. This exacerbated a pre-existing driver shortage and severely threatened the national supply chain. CVTA hired JoTo PR to launch an advocacy and awareness campaign to communicate this crisis to government decision-makers and the public.

JoTo PR executed a highly aggressive two-month media campaign that secured 36 placements in targeted outlets, achieving an estimated 4.4 million views from its key audience. They positioned CVTA's president as an industry thought leader in interviews on major platforms like NPR, FOX Business, and Yahoo Finance. This effort successfully elevated CVTA's message, galvanized support, and helped pressure officials to relax regulations and reopen facilities.

Commercial Vehicle Training Association