Case Study: Chargebacks911 achieves major media exposure and 679% growth with JoTo PR

Chargebacks911 achieves 679% 3-year growth with JoTo PR

Chargebacks911, a division of Global Risk Technologies specializing in chargeback mitigation and risk management for online merchants, faced the challenge of establishing itself as a major voice for industry change while also promoting its innovative proprietary technology for reducing fraud risk.

JoTo PR implemented a targeted PR campaign, crafting specific messages for each stakeholder in the credit card services industry to highlight problems and solutions. This strategy resulted in extensive, high-quality media exposure that positioned the co-founder as an industry expert and significantly raised the company's profile. The efforts contributed to a massive 679% revenue growth over three years, bringing it to $15.7 million, and the addition of 320 new jobs.

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