Case Study: Bright House Networks achieves major media coverage and economic impact with JoTo PR

Bright House Networks drives 100+ media placements and $6M impact with JoTo PR

Bright House Networks, a major telecommunications provider, faced the challenge of rapidly promoting its new presenting sponsorship of the inaugural Bright House Clearwater Super Boat National Championship & Seafood Festival. With only six weeks until the event, the customer needed to generate significant media coverage to ensure its success and secure future sponsorships, a difficult task during the height of the college football season. They engaged the vendor, JoTo PR, to execute a public relations campaign.

JoTo PR implemented a comprehensive media strategy that focused on the event's economic benefits to the local tourism industry. The vendor conducted extensive research, crafted targeted news releases and media alerts, and leveraged a robust social media campaign to generate widespread coverage and public interest. The results were overwhelming, with over 40 media outlets providing coverage, more than 3,100 social media followers, and a peak of 2,709 website visitors on race day. The event was declared a "thunderous success," attracting an estimated 60,000 people and generating approximately $6 million in local economic impact, far exceeding all expectations for the inaugural festival.

Bright House Networks