Case Study: Boyd Industries Rebuilds Reputation and Expands Market Reach with JoTo PR

Boyd Industries secures 905 media pickups and $7.7M in publicity value with JoTo PR

Boyd Industries, a leading U.S. manufacturer of dental operatory equipment, faced significant reputational challenges following supply chain disruptions in the post-pandemic market. The company needed to rebuild trust, restore its image for reliability, and support its expansion into the broader medical market after an acquisition. They engaged JoTo PR and its Anti-PR® campaign service to address these obstacles.

JoTo PR implemented a strategic media campaign focused on securing authentic third-party press coverage to shift the narrative. The results were substantial, including 18 major media stories on outlets like MSN and CNN, 905 online journalist pickups, and a publicity value of over $7.7 million. The campaign successfully restored Boyd's reputation as a reliable industry leader and effectively supported its strategic market expansion.

Boyd Industries