Case Study: Alpha Structural Inc. builds public authority and earns 70+ media placements with JoTo PR

Alpha Structural Inc earns 70+ media placements in 11 months with JoTo PR

Alpha Structural Inc., a Southern California engineering and construction firm, faced the challenge of being perceived as a reactive repair service rather than a proactive authority on structural risk. Despite decades of technical expertise, they needed to change market perception and become the trusted voice Californians turned to before a disaster occurred. They engaged the vendor JoTo PR Disruptors and their Anti-PR® service to address this.

JoTo PR implemented a strategy focused on shifting the public conversation to structural risk and positioning Alpha Structural's engineers as expert sources. This resulted in over 70 earned media placements, including major broadcast and industry outlets, with a potential audience reach of more than one billion and a publicity value of over $3 million. The campaign successfully transformed the company's reputation into that of a trusted public authority, which had a noticeable impact on their business.

Alpha Structural Inc