Jotform
200 Case Studies
Case Study: Marc-Antoine Thiriat boosts lead attribution and ROAS with Jotform and LeadSources
A Jotform Case Study
Marc-Antoine Thiriat boosts qualified leads 49% with Jotform
Marc-Antoine Thiriat, founder of LeadSources, helps businesses solve the challenge of tracking the origin of their leads. His clients were generating leads through Jotform forms but lacked reliable attribution data, making it impossible to connect leads to specific marketing channels and campaigns, which turned budget allocation into guesswork.
The solution implemented used Jotform's hidden fields combined with LeadSources' technology to automatically capture up to seven attribution data points with each form submission. This provided a complete data trail for every lead. As a result, one client increased their qualified lead rate by 49 percent and improved their return on ad spend from 3x to 11x by reallocating their budget to the most effective campaigns.
View this case study…