Case Study: Oru Kayak streamlines job application collection with Jotform

How Oru Kayak Collects Job Applications with JotForm

Oru Kayak, makers of foldable, backpack‑portable kayaks and a former Shark Tank and Kickstarter success, needed a simple way to collect customer feedback and job applications without hiring software engineers. The company used Jotform to build and embed application forms into their Shopify site so non‑technical founders could publish hiring forms quickly and maintain a cohesive careers experience.

Jotform’s embeddable forms let Oru Kayak add customizable fields (including quirky questions and YouTube links) and host application forms directly on their site without redirects. The result is a sleek careers section that’s been in use for several years, streamlines applicant collection, removes the need for developer time, and keeps the hiring flow fully integrated with Oru Kayak’s Shopify storefront.

Oru Kayak