Case Study: Mike's Bikes achieves faster sales and automated lead capture with Jotform

How Mike’s Bikes Uses JotForm and Trello to Drive Sales

Mike's Bikes, a Bay Area retailer with about a dozen stores and 250 employees, faced lost sales opportunities because customers filled out paper waivers for test rides that rarely got entered into the system. To capture leads and follow up reliably, Mike's Bikes turned to Jotform (paired with Trello) to replace paper waivers with digital forms at kiosks and on mobile devices.

Using Jotform’s kiosk forms and Jotform Mobile Forms (with offline capability) the company collects contact info and digital signatures, then automatically creates Trello cards so staff can track follow-ups like a CRM. Jotform’s solution organized waiver responses, sped up follow-up, and “significantly improved” in‑store sales by turning previously lost waiver entries into actionable leads.

Mike’s Bikes