Case Study: Avenue 12 Gallery achieves streamlined artist submissions and saves time with Jotform

How Art Galleries Collect Artwork Submissions Using Online Forms

Avenue 12 Gallery, a small San Francisco art gallery, needed an easy, affordable way to collect and manage artist submissions—personal details, work samples, and descriptions—while operating with a tiny team and limited resources. They used Jotform’s online forms to centralize intake and reduce the manual effort of tracking submissions.

Jotform delivered a drag-and-drop form builder (plus its free PDF Editor and integrations like Google Sheets and Mailchimp) that sends each response directly to Avenue 12 Gallery for immediate review, lets staff turn submissions into shareable PDFs, and supports payment collection via 30+ processors. The result was a streamlined submission workflow and reduced administrative burden—Jotform enabled faster artist vetting and more time focused on exhibitions and sales (the case study describes qualitative improvements rather than specific numeric metrics).

Avenue 12 Gallery

Rachel Murray Meyer

Co-owner