Case Study: Sara Fabel achieves streamlined bookings, payments, and consent management with Jotform

How a World-Renowned Tattoo Artist Manages Her Business With JotForm

Sara Fabel, a world‑renowned tattoo artist, needed a simpler way to run the business side of her studio—marketing, scheduling, accounting, payments and collecting detailed client info and consent—without costly back‑and‑forth emails, phone calls, or paper forms. To solve this she turned to Jotform, using web forms (integrated with Square) to gather appointment details, inspiration images, medical history and deposits.

Jotform’s deposit form and digital consent/pre‑procedure questionnaire let clients submit required information and pay a deposit up front, with the remainder payable by card at the appointment. By using Jotform, Sara reduced scattered communications, secured client commitments, minimized cash handling risk, and freed up more time for her craft while streamlining bookings and intake workflows.

Sara Fabel

Sara Fabel

Tattooist