Case Study: Corcoran streamlines trade show cancellations and virtual event workflows with Jotform

How a trade show organizer used Jotform to re-strategize in 2020

Corcoran Expositions, a Chicago-based trade show management company, faced a significant operational challenge due to the COVID-19 pandemic, which forced the cancellation of its in-person events. The company needed a quick, organized, and efficient way to manage communication and financial options with hundreds of exhibitors and sponsors for canceled and newly virtual events. To address this, they turned to their longtime vendor, Jotform, and its online form and data-collection services.

Jotform provided the solution by enabling the creation of customized, branded forms for event cancellations and virtual event applications. These forms, integrated with Jotform PDF Editor and Google Workspace, automated the creation of professional documents and streamlined data entry into financial systems. This prevented administrative chaos, saved staff from burnout, and allowed Corcoran Expositions to maintain a high level of service for its clients, ultimately helping the company adapt and successfully navigate the drastic changes in the trade show industry.

Corcoran

Nicol Corcoran

Contract Administrator