Case Study: Alessandra Torre achieves streamlined online sales of signed books with Jotform

How a NYT Best-selling Author Sells Books Online

Alessandra Torre, a New York Times best-selling author of erotic and suspense novels, faced the logistical challenge of connecting with readers through signed books without spending weeks on the road for in-person signings. To streamline sales and preserve time for writing and running her author conference Inkers Con, Torre turned to Jotform, using its online order form integrated with PayPal to sell signed copies directly to fans.

Jotform’s customizable form lets buyers choose titles, request personalizations, view cover images, and pay online, and Torre opens the form twice a year with submissions pouring in. By using Jotform, she reduced travel and administrative overhead—now she only signs, packages, and ships—making fulfillment faster and freeing up more time for writing and events.

Alessandra Torre

Alessandra Torre

Best Selling Author