Case Study: ExCeL London automates emails and saves time with Jotform Enterprise

ExCel London automates 94% of manual emails with Jotform Enterprise

ExCeL London, the international exhibition and convention center in East London, manages data and workflows across nine departments but previously lacked a single system of record. This made cross-department collaboration difficult, with teams storing the same information in different places and relying heavily on manual emails, Word documents, PDFs, and signatures.

Using Jotform Enterprise and related tools like Jotform Sign, PDF Editor, Approvals, Teams, and Report Builder, ExCeL London automated complex approval workflows, event checklists, catering applications, discount approvals, and capital expenditure requests. Jotform reduced manual emails by 94% (from 3,000 to 180), saved more than 300 hours per year on one workflow, and helped the organization save 300 to 2,000 hours annually overall while improving transparency, document routing, and reporting across departments.

ExCeL London

James Watts

Business Systems Analyst