Case Study: E.W. Scripps streamlines digital ad operations with Jotform

E.W. Scripps streamlines U.S. digital ad operations with Jotform

E.W. Scripps, a major diversified media company with over 60 television stations, faced a significant challenge in managing its digital advertising operations. Their process relied on error-prone Excel spreadsheets for insertion orders, leading to unclear data, constant email follow-ups, and difficulty meeting their two-day campaign turnaround time. Director of Ad Operations Daniel Blackwell sought a more efficient, scalable, and integrated solution to replace this manual process and turned to Jotform for a new approach.

By implementing Jotform, the team replaced spreadsheets with a template-based online form for insertion orders. This ensured data accuracy, eliminated vague requests, and integrated seamlessly with their Slack and Trello workflows for instant notifications and automated project tracking. The solution from Jotform made the team more agile, allowing for easy product updates, and was critical in helping them reliably achieve their two-day campaign setup goal while significantly boosting overall productivity.

E.W.Scripps

Daniel Blackwell

Director of Ad Operations