Case Study: Cups and Cakes Bakery streamlines custom orders and grows its business with Jotform

Cups and Cakes Bakery - Customer Case Study

Cups and Cakes Bakery, a popular San Francisco cupcakery known for 50+ flavors and large custom deliveries, struggled to manage a growing volume of custom orders and the back-and-forth emails that came with them. To streamline ordering, owner Jennifer Emerson created a cake order form using Jotform and embedded it on her website so customers could specify delivery windows, upload decoration images, note dietary requests, and add extras.

Jotform’s embedded order form centralizes submissions and stores all information in her Jotform account, and the bakery now routinely sends about 10 large custom deliveries a day to local businesses. Jotform’s intuitive, affordable solution also powers job applications, wedding tasting bookings, catering requests, and special-purchase forms—helping Cups and Cakes Bakery scale operations while reducing manual follow-up.

Cups and Cakes Bakery

Jennifer Emerson

Cups and Cakes Bakery