Case Study: VGC – Vlaamse Gemeenschapscommissie achieves a clear, inclusive visual identity with Josworld

VGC – Vlaamse Gemeenschapscommissie clarifies its communications with Josworld using 4 key tone-of-voice pillars

The VGC – Vlaamse Gemeenschapscommissie (VGC) required an appealing and inclusive branding and communications strategy for its "Opgroeien in Brussel" (Growing Up in Brussels) initiative, targeting a wide range of educators and professionals. Their challenge was to link professionalism with a strong visual identity that presented no barriers while clearly communicating their services. They engaged the vendor Josworld for branding and design services to address this need.

Josworld developed a comprehensive solution by first establishing a communications strategy based on mission and vision workshops, questionnaires, and target group personas. This led to a visual identity and tone of voice built around the keywords 'Coaching', 'Simple', 'Positive', and 'Involved'. Josworld also created a graphical animation to seamlessly summarize the complex offer, bringing the new house style to life and effectively explaining the organization's purpose.

VGC – Vlaamse Gemeenschapscommissie