Case Study: Dito Vzw achieves more inclusive branding with Josworld

Dito Vzw selects Garsons Uniek after survey of 55 respondents with Josworld

Josworld partnered with Dito vzw, a customer aiming to create a more accurate image of disability and challenge preconceptions. Their challenge was to rebrand their service project, originally called "Café Squad," with a new name and identity that better represented its unique offering of event staffing by people with disabilities.

The solution from Josworld involved a collaborative naming process, resulting in the new name "Garsons Uniek." Josworld then developed an inclusive brand image featuring an illustrated cup and unique, assemblable character designs, all made accessible for the client to use via Canva. This new branding successfully captured the project's playful and individual spirit, with the chosen name being validated by a survey of 55 respondents.

Dito Vzw