Case Study: Seera (MENA's largest travel group) achieves a connected, engaged cross‑continental employee community with Jostle Corporation

Seera creates community across continents

Seera, the largest travel group in the Middle East and North Africa with offices across the Middle East, Africa and Europe and employees from over 50 nationalities, needed a way to build community and keep everyone informed despite geographic distance and the disruption of COVID‑19. Their communications goal was to connect people across locations, reduce internal email overload, and support employee engagement and wellbeing.

They adopted the Jostle platform to run initiatives like a “Humans of Seera” series (later adapted to video), top‑learner spotlights, leadership video interviews, and used Discussions, News, Library, Profiles, and Shout‑Outs for day‑to‑day work and recognition. The result was higher interaction and feedback on content, fewer company emails, improved cross‑site awareness, easier document access and stronger personal connections across the organization.

Seera

Nathalie Viranyi

Head of Communications