Case Study: YOTEL achieves consistent global brand, values, and employee engagement with Jostle Corporation

Brand, values, and communication reach YOTEL’s global workforce every day

YOTEL is a UK-based "affordable luxury" hotel brand with 225 employees across six city/airport locations and plans for further international growth. As the company expanded into new cities and time zones, email no longer reached a diverse, transient workforce or reliably conveyed YOTEL’s values, culture, and recognition programs—so they needed a simple, central online communication hub.

YOTEL implemented Jostle’s People Engagement intranet to create a mobile-accessible central hub (NEWS, Activity, TEAMS/PEOPLE views) that reduced internal email, achieved about 70% monthly participation, and made onboarding, values reinforcement (31 simple service practices) and recognition (including the “Shaggy Awards”) visible company-wide. The platform helped keep the brand and service consistent as they opened new hotels (e.g., New York, Paris), improved connectivity across time zones, and strengthened company culture.

YOTEL

Jo Berrington

VP – Brand