Case Study: Ground Central Coffee Company strengthens NYC brand growth with JM&Co

Ground Central Coffee Company scales to 10 NYC locations with JoshMeah.com

For 10 years, Ground Central Coffee Company has delivered a premium NYC coffee experience. The challenge was scaling their communications and marketing strategically to support their growing base of shops, requiring a full suite of agency services. They partnered with the vendor JoshMeah.com (JM&Co) for comprehensive digital marketing and strategic partnership.

The solution from JM&Co involved embedding their marketing staff with Ground Central's team, managing everything from digital campaigns and influencer partnerships to growth planning. JM&Co implemented daily optimization of Google Shopping, custom Facebook audience modeling, and multivariate testing to launch profitable campaigns efficiently. The results included successfully tracked KPIs and deliverables, a collaboratively updated growth plan for scalability, and the customer feeling they finally had a full communications department.

Ground Central Coffee Company