Case Study: DrFirst improves prescription adherence with Timely by JoshMeah.com

DrFirst scales Timely to 50 million patients with JoshMeah.com

JM&Co partnered with DrFirst to enhance the positioning and growth of Timely, DrFirst's digital end-to-end prescription adherence solution serving over 50 million patients. The challenge was to disrupt the pharma marketplace and support ambitious growth objectives, requiring expert assistance in market positioning and sales and marketing alignment.

The solution involved JM&Co executing a complete growth experience, embedding their marketing staff with DrFirst's internal team. They managed campaign scaling, performed daily optimizations on Google Shopping, and used custom Facebook audience modeling with rapid testing. This strategic partnership included regular deep dives to uncover new marketing angles and collaboratively update the growth roadmap. JM&Co delivered results against all determined KPIs, achieving profitable campaigns at launch and facilitating a cost-effective, scalable expansion plan.

DrFirst