Case Study: Urban Science achieves lead transparency and more sales opportunities with Jornaya

Urban Science - Customer Case Study

Urban Science, founded in 1977, is a global data and consulting firm that helps automakers build dealership networks, improve dealer performance and convert leads into sales. The company faced a persistent challenge: dealers and OEMs were receiving poor‑quality leads and needed clear, real‑time insight into lead intent as online and mobile research increasingly defined the buying journey.

Urban Science implemented Jornaya’s consumer‑journey insight platform to provide real‑time, cross‑device lead transparency so dealers and manufacturers can accept or reject leads instantly. The solution improved lead quality, unlocked more sales opportunities (many dealers removed volume caps), and boosted revenue, brand exposure and customer experience — and Urban Science praised Jornaya’s responsiveness and partnership in driving a coordinated push for transparency.

Urban Science

Michele Peterson

Global Practice Director