Case Study: Leading U.S. Mortgage Lender achieves 80%+ improvement in lead age and TCPA compliance with Jornaya

Revolutionizing the Mortgage Industry one lead at a time

One of the top mortgage lenders in the U.S., handling hundreds of thousands of third‑party leads per month from dozens of partners, faced a rapid doubling of lead flow and a lack of trust and transparency into lead age, duration and data integrity. The lender also faced growing TCPA complaints and lawsuits from high-volume dialing and needed to boost revenue performance while lowering legal and operational risk in a volatile market.

By deploying Jornaya the lender gained real‑time visibility into lead events—revealing that more than half of leads were older than five minutes and that some partners were holding or contacting prospects before delivery. Using Jornaya’s data and visual playback to verify consent, the company improved lead age by over 80%, maintained conversion rates despite rate fluctuations, dismissed TCPA claims, and launched in‑house analytics and predictive modeling to optimize future acquisition.