Case Study: Plymouth Rock Assurance New Jersey achieves higher-converting leads and increased sales with Jornaya

Plymouth Rock Assurance Sees Solid Gains With Jornaya

Plymouth Rock Assurance of New Jersey, a multi-line personal-insurance carrier, faced the industrywide shift to online buying and needed more lead volume without sacrificing quality. Traditional and vendor-sourced lead programs raised quantity but brought many low-performing or potentially non-compliant leads, so the marketing team sought a way to validate leads and protect TCPA compliance while preserving good prospects.

Plymouth Rock used Jornaya’s consumer-journey analytics to profile top-performing vendors and apply rules based on lead duration (time to complete a form) and lead age. By filtering for leads with the right duration and recency, they reduced fraud and disengaged prospects, increased conversion quality, and saw a measurable boost in overall sales and confidence in their lead-buying strategy.

Plymouth Rock Assurance New Jersey

George Hurley

Director of Marketing Analytics