Case Study: Leading Mortgage Lender reduces customer acquisition costs and mitigates TCPA compliance risk with Jornaya

Jornaya Helps Leading Mortgage Lender Reduce Customer Acquisition Costs and Mitigate TCPA Compliance Risk

A leading mortgage lender that purchases large volumes of third‑party leads faced rising customer acquisition costs and limited visibility into lead quality. They needed to reduce duplicate or low‑value leads and improve conversion by understanding lead age, whether they were first to engage, and how long consumers spent on forms — while also proving TCPA consent to avoid regulatory risk.

By deploying Jornaya Intelligence and TCPA Guardian the lender gained lead‑level insights and proof of consent, enabling data‑driven buying and real‑time contact decisions. Applying these signals uncovered that leads older than 30 minutes had ~40% lower application rates, forms completed in under a minute correlated with ~80% lower apps, and being first to receive a lead increased lock/fund rates by ~70%; the program recaptured more than $1M in inefficient spend and standardized TCPA disclosures to mitigate compliance exposure.