Case Study: Ifficient achieves real-time lead authenticity and cuts third-party providers by 60% with Jornaya

Ifficient Turns Sales Leads into Gold

Ifficient is a technology-driven lead-generation company serving higher education, processing 20,000–30,000 leads per month through a mix of first- and third-party sources and a call center. Their challenge was ensuring the schools they serve received real-time, authentic leads—some third‑party partners were delivering leads that were held for 30 minutes to several hours or supplying inauthentic LeadiD tokens, undermining lead quality and conversion potential.

Ifficient implemented Jornaya’s LeadiD tagging and then adopted the full Jornaya analytics platform to verify lead authenticity and age. The insights let them cut third‑party providers by 60% (from 25 to 10), eliminate partners who weren’t delivering true real‑time leads, and improve the quality of both first‑ and third‑party leads—helping keep key clients happy and increasing conversion reliability.

Ifficient

Jon Delrusso

Chief Marketing Officer