Case Study: Goji achieves faster closes and lower customer acquisition costs with Jornaya

Goji Closes Customers Faster Than The Competition

Goji, the largest independent auto insurance agency in the U.S., relied heavily on third‑party lead providers but lacked visibility into lead origin and timing. That left them buying fraudulent, aged, or low‑intent leads that reduced conversion rates, wasted marketing spend and hurt agent morale.

By implementing Jornaya, Goji used two predictive signals—lead duration (ideal 2–60 minutes) and lead age (best under five minutes)—to filter out poor leads before purchase. The company eliminated up to 35% of low‑likelihood leads, reallocated budget to higher‑quality prospects (increasing spend on quality leads by 10%), improved agent productivity, and lowered customer acquisition costs.

Goji

Blair Baldwin

Chief Marketing Officer