Case Study: Allied Business Schools achieves 4x increase in third-party lead conversions with Jornaya

Allied Business Schools leverages data to improve student acquisition

Allied Business Schools is a career-focused education provider with more than 20 years’ experience that was struggling to convert third‑party leads into enrolled students. Marketing Director Galel Fajardo couldn’t tell whether poor performance was due to low-intent leads, admissions issues, or both, and needed accurate insight before making decisions.

By partnering with Jornaya, Allied gained visibility into lead attributes—especially Lead Age and Consumer Velocity—to verify freshness and in-market intent. Using this data and Jornaya’s consultative support, the team optimized vendor relationships and buying criteria, driving a 4x increase in conversion rates from purchased leads and giving Allied confidence that the leads they buy are real prospective students.

Allied Business Schools

Galel Fajardo

Director of Marketing