Case Study: The Mandrake achieves standout launch coverage with Jori White PR

The Mandrake gains almost unprecedented media coverage with Jori White PR

The Mandrake, a daring and unique new hotel concept, faced the challenge of creating a buzz around its opening with a secretive "whisper campaign." They engaged the vendor, Jori White PR, to handle this public relations initiative.

Jori White PR executed a strategy that mirrored the hotel's secretive nature, drip-feeding details and strictly controlling image dissemination. This included selective show rounds, an exclusive opening-day feature, widespread subsequent coverage in top-tier publications, and high-profile launch events. The campaign resulted in almost unprecedented media coverage, with the hotel quickly becoming one of London's most sought-after destinations, as noted by the Evening Standard.

The Mandrake