Case Study: The Halal Guys achieves a successful UK launch with Jori White PR

The Halal Guys launches UK brand in 4 weeks with Jori White PR

The Halal Guys, a hugely successful NYC food brand, faced the challenge of launching its first UK location. They enlisted the vendor Jori White PR to handle the public relations for the UK launch and generate significant buzz.

Jori White PR implemented a comprehensive PR strategy that included a press trip to New York, a social media countdown campaign with celebrities, and multiple launch events attended by influencers and press. The agency secured high-profile media interviews and managed all aspects of the launch day. This solution resulted in extensive press coverage and massive social media engagement, with the UK restaurant gaining 10,000 Instagram followers prior to opening. Jori White PR's efforts led to exceptional sales that exceeded all expectations.

The Halal Guys