Case Study: Satryna achieves premium launch success with Jori White PR

Satryna wins 1 exclusive Selfridges listing and multiple awards with Jori White PR

Satryna, a new artisan tequila brand, hired Jori White PR to manage a dual programme of B2B introductions and pre-launch awareness campaigns targeting media and influencers. The challenge was to build a market presence and secure key retail partnerships ahead of the brand's official launch.

Jori White PR executed a strategy that included hosting tasting events for businesses and exclusive dinners for media figures. This approach secured an exclusive retail partnership with Selfridges and placement in other prestigious London venues. As a result of these efforts by Jori White PR, Satryna won multiple awards, including the top trophy at the World Tequila Awards 2020.

Satryna