Case Study: Nammos Restaurant Group achieves a global luxury launch with Jori White PR

Nammos Restaurant Group drives 3B reach in first month with Jori White PR

Nammos Restaurant Group, a luxury hospitality brand, sought to coordinate the global launch of its Nammos Village shopping destination on Mykonos. The challenge was to create an event that would resonate with the world's media and influencers to promote the new luxury retail paradise. They enlisted the public relations services of Jori White PR to achieve this.

Jori White PR executed a high-profile launch event, securing supermodels Gigi Hadid and Emily Ratajkowski to perform the opening ceremony and coordinating attendance from global media and influential figures. The agency further amplified exposure by arranging for Nicole Scherzinger to celebrate her birthday at the venue, resulting in a social media fashion shoot. The results were exceptional, with coverage in major outlets like Vogue and The Daily Mail. Instagram posts reached a combined audience of over 100 million followers, contributing to a total audience reach of over 3 billion in the first month.

Nammos Restaurant Group