Jori White PR
23 Case Studies
A Jori White PR Case Study
Little Moons, a leisure and retail brand, engaged Jori White PR to elevate its overall profile and that of its founders, Vivien and Howard Wong. A further challenge was to mastermind the successful launch of the brand into the French market.
Jori White PR executed a strategic public relations campaign that coordinated pop-up events, secured collaborations with major seasonal festivals, and placed founder interviews in prominent media outlets. The agency also managed award submissions and secured widespread features and reviews. This activity successfully raised the brand's profile to an all-time high and perfectly positioned it for new product launches, while also successfully overseeing its launch in France.