Case Study: Franco Manca grows from second site to 14th with Jori White PR

Franco Manca grows from 2 to 14 sites with Jori White PR, then sells for £26 million

The customer, Franco Manca, a pizzeria with an initial successful site in Brixton Market, faced the challenge of launching its subsequent restaurants in a major expansion and elevating its brand profile. To meet this challenge, they engaged the vendor, Jori White PR, for public relations services.

Jori White PR implemented a strategic solution that included launch parties, a press trip to Naples for food journalists, and a special pizza-making event for children. This generated significant media coverage in both local and national publications. As a result of these efforts, Franco Manca expanded from its second site to its 14th, at which point it was sold for £26 million. The vendor's work helped the brand achieve national recognition with over 50 locations, securing 1,400 pieces of coverage and reaching an audience of 500 million people.

Franco Manca