Case Study: Ferrari achieves standout CSR impact with Jori White PR

Ferrari creates a Ferrari California Experience for 50 seriously ill youngsters with Jori White PR

Ferrari North Europe faced the challenge of creating a consistent and coherent Corporate Social Responsibility (CSR) strategy. The company engaged Jori White PR to develop and manage this initiative, which aimed to provide a meaningful experience for seriously and terminally ill children.

Jori White PR designed and executed the Ferrari California Experience, an event where children were driven around the Silverstone Circuit in Ferrari cars by professionals and celebrities. The agency managed all pre-event planning, including charity coordination, risk assessments, and media preparation. The solution was a huge success, generating extensive regional and national media coverage and exceeding all objectives. The event's impact was significant, leading Jori White PR to help establish it as the focus of Ferrari's UK CSR programme, with six subsequent events held.

Ferrari