Case Study: Tribe Alive achieves wholesale growth with Joor

How sustainable brand tribe alive streamlined processes and powered wholesale growth

Tribe Alive, a sustainable fashion brand focused on handmade designs and ethical manufacturing, needed a better way to communicate its mission to buyers. Its showroom-only approach was not fully conveying the story behind the products, making it harder to support wholesale growth. JOOR helped Tribe Alive move its wholesale business online to strengthen how the brand presented its values and product story.

Using JOOR’s wholesale platform, Tribe Alive streamlined its sales process and could clearly explain the story behind its ethical, slow-fashion products. The results were strong: the company reported 200% growth and 138% retailer growth over a 9-month period. Tribe Alive also said 100% of its growth went into expanding opportunities for female artisans, and 90% of wholesale growth supported poverty alleviation and long-term social and economic benefits.

Tribe Alive

Hannah Paul

Director of Brand Development, Sales and Ethics