Case Study: Brodie Cashmere streamlines wholesale operations and boosts sales with JOOR

How Brodie Cashmere Improved Wholesale Buying with JOOR's Virtual Showroom

Brodie Cashmere, a UK-based luxury cashmere brand with a global customer base, was struggling with an outdated wholesale platform that offered a limited buyer network and lacked the ecommerce tools needed to support digital wholesale growth. Manual order entry, inefficient customer record creation, and limited media and merchandising tools were slowing operations and creating errors.

JOOR, a B2B fashion wholesale management platform, helped Brodie Cashmere streamline ordering, improve buyer engagement, and strengthen reporting and customer management. With JOOR’s iPad app, virtual showrooms, digital lookbooks, and reporting tools, the brand cut customer profile creation from a full day of back-and-forth emails to about five minutes and gained better visibility into best-selling products by region, helping drive sales and inform inventory and design decisions.

Brodie Cashmere

Emilia Malyon

Wholesale Marketing Manager