Case Study: Arms of Eve Achieves Wholesale Growth with JOOR

How Arms of Eve Used JOOR to Find Over 100 New Retail Partners and Drive Wholesale Growth

Arms of Eve, an Australian fashion jewelry brand founded in 2017, needed a better way to grow its wholesale business and connect with American retailers. Before using JOOR, the team relied on in-person showrooms, email, and an internal B2B site, which made order management and payments slow and manual, while also limiting their ability to expand beyond existing contacts.

With JOOR’s digital wholesale platform, including retailer discovery, digital linesheets, inventory visibility, order sync, and JOOR Pay, Arms of Eve streamlined wholesale operations and expanded its reach. The brand found 129 new retail partners, tripled wholesale sales, drove 77% of JOOR orders and nearly 30% of total wholesale GMV from JOOR-sourced retailers, and cut payment processing from about a week to seconds.

Arms of Eve

Zilla Gilmour

Wholesale Manager