Joor
18 Case Studies
Case Study: Ethical Fashion Initiative expands global retailer reach with JOOR
A Joor Case Study
Ethical Fashion Initiative Expands Global Reach with JOOR
Ethical Fashion Initiative (EFI) is a public-private partnership founded with a UN program that supports ethical fashion, sustainability, and emerging brands. EFI’s Designer Accelerator needed a way to help African fashion brands expand into new regions and connect with global wholesalers and retailers, especially after the pandemic eliminated in-person trade shows. To solve this, EFI turned to Joor and its wholesale marketplace tools to increase visibility for participating designers.
Joor provided EFI with Virtual Showrooms and Joor Passport, enabling brands to showcase collections digitally and connect with retailers around the world 24/7. As a result, EFI made 100+ new connections, generated 340K+ in GMV growth, and saw 73% of clients log in. Joor helped EFI maintain momentum during market disruption and expand its global reach through online wholesale engagement.
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