Case Study: Ethical Fashion Initiative expands global reach with JOOR

Ethical Fashion Initiative doubles wholesale business with JOOR and adds 100+ new connections

The Ethical Fashion Initiative (EFI), a public-private partnership with a UN program, faced the challenge of expanding its global reach to showcase collections from its emerging brands to a larger audience. To achieve this, they turned to the vendor JOOR and its virtual showrooms.

JOOR implemented its platform to serve as a facilitator for EFI’s Designer Accelerator, connecting the brands directly to a global network of wholesalers and retailers. This solution resulted in EFI making over 100 new connections and achieving GMV growth of over $340k. Furthermore, JOOR reported that over 70% of EFI's clients have used their platform.

Ethical Fashion Initiative