Case Study: Brodie Cashmere boosts wholesale sales with JOOR

Brodie Cashmere cuts customer profile creation from 1 day to 5 minutes with JOOR

Brodie Cashmere, a UK-based luxury cashmere brand, faced challenges with its previous wholesale platform, including a limited network of retail buyers and a lack of ecommerce tools. The cumbersome manual process for uploading orders hindered the brand's efficiency and growth. Brodie Cashmere turned to JOOR's digital wholesale platform and virtual showroom to improve its operations.

By implementing JOOR, Brodie Cashmere streamlined its ordering process and leveraged the platform's extensive global network. The solution provided improved reporting capabilities and efficient customer relationship management tools. JOOR enabled the brand to reduce the time to create a customer profile from a day to just five minutes and facilitated seamless ordering with nearly all of its 1,800 retail partners, contributing to a doubling of its wholesale business.

Brodie Cashmere