Case Study: Authentic American Resort Wear Brand boosts wholesale sales and efficiency with JOOR

Authentic American Resort Wear Brand partners with JOOR

Authentic American Resort Wear Brand, a well-known apparel company offering women’s, children’s, footwear, accessories, and bedding lines, partnered with JOOR when COVID-19 disrupted its traditional wholesale market. Before the pandemic, the brand relied on regional showrooms and large in-person presentations for its mostly independent specialty retail base, but those meetings were not practical to replace with one-on-one virtual appointments given the size of the collections and the number of buyers.

Using JOOR’s virtual showroom and online order management tools, the brand launched engaging branded webinars with live and recorded content for groups of around 100 buyers and enabled digital ordering by deadline. The result was an 80% compliance rate, 100% retailer adoption, and sales that exceeded goals for both Resort and Spring 2021. JOOR also helped improve operational efficiency, save travel and hospitality costs, and give sales reps more time for curated, individualized recommendations.