Case Study: Absolut Cashmere streamlines global wholesale operations with JOOR

Absolut Cashmere Expands Global Wholesale Operations with JOOR

Absolut Cashmere, a French knitwear brand known for its colorful cashmere collections, faced major wholesale challenges as it expanded to 2,000 retailers across 25 countries and 32 showrooms. Managing orders manually through Excel and email made collaboration slow, with sales reporting taking up to a week and order placement requiring at least a full day.

To streamline wholesale operations, Absolut Cashmere implemented JOOR’s B2B wholesale management platform, including virtual showrooms, linesheets, order management, and real-time reporting. With JOOR, the brand reduced sales report creation from a week to one minute, enabled real-time order placement across all showrooms, synced orders globally in one place, and created new customer records in just two minutes, helping support its planned expansion into the US and Asia.

Absolut Cashmere

Quentin Marrou

Wholesale & Trade Marketing Manager