Case Study: The Sales Advantage achieves global reach and new revenue streams with JoomLMS

The Sales Advantage - Customer Case Study

The Sales Advantage, led by Marshall Northcott, has delivered corporate sales training since 1999 but faced rising costs, logistical limits and recession-driven budget cuts that made in-person workshops impractical for many clients. With learners increasingly expecting online options, the company needed a cost-effective, scalable solution and — after consulting an online-training specialist — chose to implement JoomlaLMS, with Marshall deciding to learn and manage the platform himself to understand its capabilities.

Using JoomlaLMS as the engine for newly developed e‑learning modules, The Sales Advantage launched an online offering supported by extensive tutorials and responsive vendor support. Within a week they won their first client and expanded internationally; the business is no longer constrained by schedules or geography, has a new revenue stream and can offer blended solutions for onsite clients. Marshall praises JoomlaLMS as robust and feature‑rich (including a built‑in shopping cart) and finds the subscription and support deliver strong value.

The Sales Advantage

Marshall Northcott

President