Case Study: Warner Brothers Brazil achieves a high-engagement, cost-saving digital magazine with Joomag

Warner Brothers - Customer Case Study

Warner Brothers Home Entertainment (WBHE) in Brazil faced an expensive, budget-draining monthly print magazine—Broadside—and needed to transition to a single, cost-effective digital solution that would enable interactive content, integrated email marketing, intuitive distribution, and detailed audience analytics. They partnered with Joomag, using Joomag’s digital publishing platform and online editor to build and manage the new digital magazine.

Joomag delivered an end-to-end publishing solution and hands-on support to digitize Broadside, power custom email campaigns, and track reader behavior with built-in analytics. As a result, Warner Brothers saw expanded multi-device audience reach, boosted conversion rates and sales-accepted leads, higher unique views and average session durations with lower bounce rates, drastically reduced production costs, improved click-throughs on subsequent views, more effective email campaigns, and overwhelmingly positive reader feedback.

Warner Brothers

Vinicius Iwashita

Marketing coordinator