Case Study: Warner Bros. Brazil boosts digital magazine engagement with Joomag

Warner Brothers boosts sales-accepted leads and cuts production costs with Joomag

Warner Bros Home Entertainment (WBHE) in Brazil faced the challenge of transitioning its expensive, printed Broadside magazine to a digital format. They needed an all-in-one solution from a vendor to create interactive content, streamline email marketing distribution, and track detailed audience analytics. They turned to the digital publishing platform Joomag for a solution.

Joomag provided an end-to-end web solution that gave the magazine a new, interactive look and enabled easy distribution and promotion. With Joomag's support and analytics, WBHE Brazil successfully launched its digital magazine. The results included a notable increase in audience reach, a significant boost in sales-accepted leads, higher engagement, drastically cut production costs, and perfect customer review scores for the new design.

Warner Brothers