Joomag
11 Case Studies
A Joomag Case Study
Gazelle STL, a monthly women's magazine, was rapidly growing as a national print brand but needed to merge its print model with digital to sustain growth. Founder Cillah Hall sought a digital platform to create interactive content, distribute issues effectively, and track reader analytics, leading her to the all-in-one publishing platform Joomag.
Using Joomag's Crater Editor and analytics tools, Gazelle STL digitized its content and gained precise audience insights. This resulted in a 4x increase in total views, a 5x increase in unique pageviews, and a 28% increase in time spent per reader. Joomag's integrated CRM also streamlined distribution via email campaigns, helping the magazine grow its reader base cost-effectively.