Case Study: Gazelle STL achieves stronger reader engagement and digital growth with Joomag

Discover how an inspiring women’s magazine used Joomag to overcome multiple obstacles and merge its print model with digital

Gazelle STL, a monthly women’s magazine, was growing as a print brand but needed a way to add a digital component, create interactive content, improve distribution, and track reader engagement. The magazine turned to Joomag and its all-in-one publishing platform, including the Crater™ Editor, to support its transition from print to digital.

Joomag implemented the tools Gazelle STL needed to publish interactive issues, email readers when new editions launched, and analyze audience behavior. The results included a 4x increase in total views, a 5x increase in unique pageviews, a 6-minute increase in time spent, and a 28% increase in reader retention. Joomag’s analytics and CRM features also helped Gazelle STL better understand its audience and streamline content delivery.

Gazelle STL

Cillah Hall

Founder