Case Study: Century 21 boosts engagement and streamlines communications with Joomag

Century 21 boosts newsletter engagement to 6-minute sessions with Joomag

Century 21, a major real estate franchise, needed a centralized digital platform for corporate communications and to digitize publications like its "Moving Guide" for clients. Their challenge involved efficiently distributing updatable content to a vast network of offices and agents while engaging readers with interactive elements. They turned to the vendor Joomag for its digital publishing platform.

Joomag provided an integrated solution with its Crater Editor, enabling Century 21 to create interactive content with hotspots and hyperlinks and distribute it via custom email campaigns. This allowed for real-time updates to materials like property brochures. As a result, more than half of the staff engaged with the monthly newsletters, and the average reader session duration reached nearly six minutes, demonstrating significantly increased engagement.

Century 21