Case Study: Better Business Bureau boosts reader engagement with Joomag

Better Business Bureau engages 10,000+ subscribers with Joomag

The Better Business Bureau (BBB) sought a more engaging online format for its monthly newsletter, Torch Talk. Their challenge was to convert a static email into an interactive digital magazine to better connect with members. They turned to Joomag and its digital publishing platform to achieve this, aiming to enhance branding and gain detailed reader analytics.

Using Joomag, the BBB transformed its PDF newsletter by adding interactive elements like videos and hotspots, while maintaining strong brand consistency. The platform's CRM and mailing services helped manage over 10,000 subscribers. The results included a significant increase in unique views and average session durations, along with a notable decrease in bounce rate, as readers became more engaged with the content.

Better Business Bureau